What’s the first thing most people do before choosing a dentist? They check reviews. A simple testimonial from a satisfied patient can carry more weight than any ad, making reviews essential to your practice’s success.

If you’re new to digital marketing, asking for reviews might feel a bit awkward at first. But thoughtful, honest testimonials help build trust, strengthen your online presence, and attract new patients. So, how do you request them in a natural, confident way?

This guide offers easy, actionable tips to help you ask for patient testimonials – without feeling pushy or uncomfortable.

Why Patient Testimonials Matter

Patient testimonials aren’t just a nice bonus; they’re a powerful marketing tool that can directly influence new patient decisions. More than 70% of patients read online reviews before selecting a healthcare provider. Plus, reviews enhance your visibility on Google, helping your practice appear higher in search results.

Here’s why testimonials are a must-have for your marketing strategy:

• Build trust and credibility: Real feedback reassures potential patients that your care is reliable and high-quality.
• Influence decisions: A positive review can be the deciding factor when someone is weighing their options.
• Boost SEO: Fresh reviews improve your Google ranking and naturally include relevant keywords – like your name, services, and location.

When’s the Best Time to Ask?

Timing is key to collecting reviews naturally and effectively. Aim to ask when patients are feeling positive about their experience.

Here are a few ideal moments:

• After a successful procedure: Patients often feel relief and gratitude right after a smooth visit, making it a perfect time to ask.
• At the end of a treatment plan: When a patient completes a longer plan, such as braces or dental implants, they’ve seen real results and are usually happy to share feedback.
• During follow-up visits: Loyal patients who return for routine care are typically satisfied and may be willing to leave a testimonial.

How to Ask Patients (Without the Awkwardness)

Most patients are happy to leave a review when asked. They just need a little encouragement. In fact, a 2023 BrightLocal study found that 76% of consumers will write a review when prompted.

Here are three easy, natural ways to ask:

In Person: A Friendly, Casual Request

After a good appointment, simply say:

“We’re so glad you had a great experience today. If you’d like to share a few words about your visit, we’d really appreciate a review.”

Keep it warm and no-pressure.

Follow-Up Email: A Simple Script

A brief, direct email works well after appointments. Here’s a sample:

Subject: Thank you for visiting us today!

Body:

Hi [Patient Name],

We loved caring for your smile today! If you have a moment, we’d be so grateful if you could share your experience with a quick review.

[Leave a Review]

Be sure to link directly to your Google Business Profile or another review platform to make it easy.

SMS or Online Request: Automated Reminders

Texts often get higher open rates than email. Automated systems can send quick follow-ups with review links (just be sure they comply with privacy laws).

Example:

“Hi [Patient Name], thanks for your visit today! Want to share your experience? Leave a quick review here: [link].”

Make It Easy for Patients to Leave Reviews

The simpler the process, the more likely patients will follow through. Here’s how to streamline it:

• Provide direct links: Send patients straight to your Google or Facebook review page with one click – no searching required.
• Offer a short template: Some patients struggle with what to say. Offer a basic structure to guide them:
  • What brought you to our practice?
  • How was your treatment?
  • What stood out about your experience?
  • Would you recommend us?
• Ask specific questions: Help spark meaningful feedback with prompts like:
  • “What did you appreciate most about your visit?”
  • “How did we make you feel comfortable?”
  • “Is there anything we could improve?”

Legal and Ethical Considerations

When asking for testimonials, be sure to follow legal and ethical best practices. Always:

• Get explicit consent before using a patient’s testimonial publicly – verbally, in writing, or both.
• Respect privacy laws like HIPAA, ensuring no sensitive medical info is disclosed without permission.
• Follow FTC guidelines to ensure testimonials are authentic and not misleading.

Protecting patient privacy and maintaining transparency builds further trust in your practice.

Final Thoughts: Turning Happy Patients into Brand Advocates

Patient testimonials are a simple, cost-effective way to build trust and attract new patients. By asking at the right moments, offering easy prompts, and respecting privacy, you’ll collect authentic reviews that strengthen your reputation and improve your online visibility.

Need help setting up your review strategy? The experts at Genius Platforms are here to help you turn happy patients into powerful advocates for your practice.