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FAQs

Frequently Asked Questions

Welcome to our FAQ page! Here, you'll find answers to common questions about digital marketing, website development, SEO, social media strategies, and more. Whether you're curious about boosting your online presence, optimizing your website for search engines, or improving your digital marketing strategy, we've got you covered. If you don’t see the answer you're looking for, feel free to get in touch—our team is here to help you succeed online!

Marketing is the strategies and activities used to promote your business, connect with your target audience, and drive appointments. It involves understanding your audience, creating compelling messaging, and leveraging various channels such as digital advertising, social media, email, and traditional methods to reach and engage potential clients.

Marketing is the backbone of business growth. It increases visibility, builds brand recognition, attracts new clients, and strengthens loyalty among existing ones. Effective marketing ensures your business stands out in a crowded marketplace, communicates your unique value, and drives revenue.

A website is a critical foundation, but it’s just one piece of the puzzle. Without a strategy to drive traffic—like SEO, social media, email marketing, or paid ads—your website may not reach its potential audience. Marketing amplifies your online presence and turns your website into a powerful tool for lead generation and conversions. Partnering with a company that can provide you with results is also very important.

While some businesses successfully manage their own marketing, professional agencies offer expertise, tools, and time-saving benefits that are hard to replicate. Partnering with a marketing company allows you to focus on running your business while ensuring your campaigns deliver maximum impact.

At Genius Platforms, we specialize in providing marketing solutions for small businesses. Unlike generic agencies, we focus on the unique needs of dental and veterinary professionals, leveraging in-depth industry knowledge and innovative strategies. Our solutions are designed to grow your practice and enhance patient experiences.

Metrics like website traffic, conversion rates, engagement, lead generation, and ROI can help you measure the success of your marketing efforts. Regular performance reviews and analytics allow you to refine your strategies and maximize results.

Yes! Our SaaS platform is built to be flexible and easy to manage. You have multiple ways to update your website:

1. Self-Managed Updates

  • Our platform is powered by Drupal, an enterprise-grade content management system (CMS) that enables you to make changes effortlessly.
  • You’ll have access to a user-friendly dashboard where you can edit text, update images, and add new pages as needed.
  • Need guidance? Our online knowledge base provides step-by-step instructions.

2. Helpdesk Support

  • If you prefer a hands-off approach, our Helpdesk team is available to make unlimited updates for you.
  • Simply submit a request, and our experts will handle the changes for you—fast and hassle-free.

Your domain name (e.g., www.yourbusiness.com) is an essential part of your online identity. While we provide website hosting, we do not host domain names. Instead, we strongly recommend that you maintain full ownership of your domain through a trusted registrar such as GoDaddy, Network Solutions, or Namecheap.

Why is Domain Ownership Important?

  • Full Control: Retaining ownership ensures that you can make changes whenever needed.
  • Security & Stability: If your domain is controlled by a third party, you could be at risk of losing access.
  • Avoid Extra Fees: Some agencies charge additional costs for domain management. Owning your domain directly saves money and simplifies renewals.

While you own your domain, we recommend using our Cloudflare-powered DNS management for added security and performance. This ensures that your website loads quickly and is protected from cyber threats while keeping you in control of your domain registration.

No, we do not provide email hosting, as we believe that email should be managed independently of website hosting. Instead, we recommend using Google Workspace (G-Suite) or Microsoft 365, which offer:

  • Reliable Email Service:Industry-leading uptime and security.
  • Productivity Tools: Google Drive, Docs, Meet, and more.
  • Scalability: asily add users and features as your business grows.

If you need assistance setting up your business email, our team is happy to guide you through the process, ensuring a seamless transition.

We provide enterprise-grade hosting optimized for our software with:

  • Cloudflare CDN: Global speed optimization and security enhancements.
  • DDoS Protection & Web Application Firewall: Prevents cyber threats and ensures uptime.
  • WS-Powered Reliability: Disaster recovery, automated backups, and high redundancy.
  • Expert Support: Our team handles technical complexities so you can focus on your business.